{"title":"Initio","description":"\u003cp\u003e\u003cspan\u003eINITIO stands for intense, emotive niche perfumes in which Hedione plays a key role: this aroma molecule enhances freshness, transparency and radiance, and is known for heightening a perfume’s presence and allure. Combined with precious raw materials such as oud, amber, musk, vanilla and fine woods, it gives rise to luxurious Extrait de Parfum creations with exceptional longevity, powerful sillage and a palpable presence. All the fragrances are unisex, far from the mainstream and ideal for lovers of exclusive luxury perfumes with depth and character.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"lift-me-up","title":"Lift me up","description":"\u003cp\u003eSometimes a single fragrance is enough to feel the light. LIFT ME UP by INITIO is a radiant floral composition that conveys lightness, optimism and positive energy.\u003c\/p\u003e\n\u003cp\u003eAt its centre is magnolia – clear, luminous and full of freshness. It gives the fragrance its sunny radiance and feels invigorating without losing any elegance. Musk deepens the sensual warmth and creates a harmonious bond with the skin.\u003c\/p\u003e\n\u003cp\u003eLIFT ME UP is like a captured ray of sunshine. The fragrance lifts the mood, brings clarity and makes your own aura appear brighter. It is light, open and instantly approachable.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, LIFT ME UP is a niche perfume for anyone who wants to wear fragrance as a source of energy and positive radiance. A signature scent for light, new beginnings and fresh perspectives.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56298671341954,"sku":"FULL-INI-LIFM90","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807107166594,"sku":"ABF-INI-LIFM","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_lift-me-up_parfum.jpg?v=1769973344"},{"product_id":"musk-therapy","title":"Musk Therapy","description":"\u003cp\u003eOne deep breath is all it takes. MUSK THERAPY by INITIO is a fragrance that changes perception and lets you feel a sense of inner peace. It is calming and balancing, yet gently stimulating.\u003c\/p\u003e\n\u003cp\u003eAt its core is a milky, velvety musk accord. White sandalwood combines with white and pink musk to create a soft, enveloping texture that conveys closeness and comfort. The composition feels almost physical without ever being heavy.\u003c\/p\u003e\n\u003cp\u003eWhite magnolia brings a fine, luminous sensuality that speaks to the pleasure receptors. Blackcurrant adds a lively accent, lending the fragrance energy and freshness.\u003c\/p\u003e\n\u003cp\u003eMUSK THERAPY is a unisex perfume with a therapeutic feel – a niche perfume for anyone who wants to experience fragrance as a mood-lifter and a source of calm, well-being and gentle joy.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56313826312578,"sku":"FULL-INI-MUST90","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":56313826345346,"sku":"FULL-INI-MUST50","price":230.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807107068290,"sku":"ABF-INI-MUST","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_musk-therapy_parfum.jpg?v=1770417566"},{"product_id":"rehab","title":"Rehab","description":"\u003cp\u003eSome fragrances make their mark not through volume but through balance. REHAB by INITIO is a return to the essence of perfumery – to the pure joy of scent, to the perception of beauty and to that quiet ecstasy born of perfect harmony.\u003c\/p\u003e\n\u003cp\u003eThe composition is built on exquisite natural raw materials and an exceptionally precise formulation. Everything is designed for balance: nothing distracts, nothing feels artificial or exaggerated. The fragrance unfolds calmly, clearly and confidently.\u003c\/p\u003e\n\u003cp\u003eREHAB belongs to the Hedonist collection and stands for a new form of indulgence – serious, precious and at the same time deeply seductive. It feels controlled and narcissistic in the best sense: a fragrance fully aware of its effect.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, REHAB is an invitation to experience fragrance as pure pleasure – a niche perfume for anyone who seeks ecstasy not in excess but in perfection.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314038911362,"sku":"FULL-INI-REHA90","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807107035522,"sku":"ABF-INI-REHA","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_rehab_parfum.jpg?v=1770417737"},{"product_id":"paragon","title":"Paragon","description":"\u003cp\u003eA fragrance like a protective ritual. PARAGON by INITIO is inspired by ancient shamanic traditions and unites the botanical soul of sacred plants with modern perfumery.\u003c\/p\u003e\n\u003cp\u003ePalo santo and white sage form the spiritual heart of the composition. Their cleansing and protective qualities give the fragrance a grounding, calming presence. This foundation feels clear, dry and at the same time deeply rooted.\u003c\/p\u003e\n\u003cp\u003eBergamot and lavender bring lightness and balance, while pepper lends the fragrance an invigorating tension. The composition feels lively and multifaceted, with a balance of calm and energy.\u003c\/p\u003e\n\u003cp\u003ePARAGON is a unisex perfume with a protective aura – a niche perfume for anyone who wants to experience fragrance as a connection between body, mind and emotion: powerful, clear and lasting.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314093601154,"sku":"FULL-INI-PARA90","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807107002754,"sku":"ABF-INI-PARA","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_paradon_parfum.jpg?v=1770417567"},{"product_id":"power-self","title":"Power Self","description":"\u003cp\u003eInner strength begins not on the outside but within. POWER SELF by INITIO was conceived as a fragrance that supports confidence, emotional stability and presence.\u003c\/p\u003e\n\u003cp\u003eThe composition feels clear, focused and sensual at the same time. It unfolds a quiet strength that does not dominate but empowers. The fragrance accompanies its wearer like invisible armour – subtle, yet perceptible.\u003c\/p\u003e\n\u003cp\u003ePOWER SELF is made for people who are consciously aware of their inner balance and act from it. The fragrance feels supportive, centring and powerful without being loud or intrusive.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, POWER SELF stands for mental strength and emotional clarity – a modern niche perfume for anyone who wants to cultivate presence from within.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314180567426,"sku":"FULL-INI-POWS90","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":56752542056834,"sku":"FULL-INI-POWS50","price":230.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106871682,"sku":"ABF-INI-POWS","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_power-self_parfum.jpg?v=1770417887"},{"product_id":"mystic-experience","title":"Mystic Experience","description":"\u003cp\u003eA fragrance like a gentle pull that alters perception. MYSTIC EXPERIENCE by INITIO is a hypnotic composition that combines depth, sensuality and mental presence.\u003c\/p\u003e\n\u003cp\u003eAt its centre is an unusual accord of musk and coffee. The musk feels feather-light and ethereal, while coffee brings a dark, mysterious warmth. This combination creates an intense, almost meditative atmosphere that both soothes and captivates.\u003c\/p\u003e\n\u003cp\u003eVanilla and patchouli support the composition with a soft, mystical depth. They give the fragrance structure and resonance, allowing it to linger on the skin for a long time without losing any elegance.\u003c\/p\u003e\n\u003cp\u003eMYSTIC EXPERIENCE is a unisex perfume for initiates and seekers – a niche perfume for anyone who sees fragrance as a gateway to inner worlds and wants to leave the limits of the everyday behind.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314252165506,"sku":"FULL-INI-MYSE90","price":210.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106806146,"sku":"ABF-INI-MYSE","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_mystic-experience_parfum.jpg?v=1770417920"},{"product_id":"blessed-baraka","title":"Blessed Baraka","description":"\u003cp\u003eSome fragrances carry more than pure sensuality. BLESSED BARAKA by INITIO is a tribute to spiritual power, inner strength and seizing your own destiny.\u003c\/p\u003e\n\u003cp\u003eInspired by the mystical meaning of baraka – a blessed energy that pervades body and mind – the fragrance unfolds a calm, powerful presence. Noble, soft musk combines with fine sandalwood and rich amber in a warm, enveloping composition.\u003c\/p\u003e\n\u003cp\u003eThe fragrance is soothing and uplifting at once. It radiates control, serenity and inner grandeur while remaining deeply sensual. BLESSED BARAKA moves between spiritual calm and magnetic allure.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, BLESSED BARAKA is an expressive niche perfume for anyone who does not need to show strength loudly. A signature scent that unites power, balance and depth.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314274709890,"sku":"FULL-INI-BLEB90","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106707842,"sku":"ABF-INI-BLEB","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_blessed-baraka_parfum.jpg?v=1770417566"},{"product_id":"side-effekt","title":"Side Effect","description":"\u003cp\u003eReckless, daring and deeply sensual – SIDE EFFECT by INITIO is a fragrance that dissolves boundaries and lays bare hidden passions. It feels like an intoxication that relinquishes control and intensifies desire.\u003c\/p\u003e\n\u003cp\u003eTobacco, vanilla, rum and cinnamon form the powerful foundation of this composition. Each note unfolds in turn and reveals a new facet: warm, spicy, slightly animalic and deeply seductive. Leather and woody vanilla lend the fragrance additional depth and tension.\u003c\/p\u003e\n\u003cp\u003eSIDE EFFECT plays with contrast and intensity. The fragrance feels uninhibited, emotional and skin-close – a perfume that does not observe but sweeps you along.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, SIDE EFFECT has a strong, transformative presence – a niche perfume for anyone who loves to take risks and is looking for a signature scent that is bold, sensual and uncompromising.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314495795586,"sku":"FULL-INI-SIDE90","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":56314495828354,"sku":"FULL-INI-SIDE50","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106642306,"sku":"ABF-INI-SIDE","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_side-effect_parfum.jpg?v=1770417567"},{"product_id":"narcotic-delight","title":"Narcotic Delight","description":"\u003cp\u003eConfident, provocative and charged with tension – NARCOTIC DELIGHT by INITIO is a fragrance that does not ask for attention; it takes it. It plays with allure and resistance, closeness and distance, striking every nerve along the way.\u003c\/p\u003e\n\u003cp\u003eFrom the very first moment, the composition feels charged and intense. Sensual notes unfold densely on the skin, creating an almost magnetic pull. The fragrance remains deliberately ambiguous, rebellious and emotional – a game of control and surrender.\u003c\/p\u003e\n\u003cp\u003eNARCOTIC DELIGHT thrives on its tension and its immediate effect. It is not pleasing but demanding, not quiet but present. A fragrance that provokes and fascinates in equal measure.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, NARCOTIC DELIGHT is an uncompromising signature scent – a niche perfume for anyone who seeks intensity and wears perfume as an expression of strength, allure and self-confidence.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314659176834,"sku":"FULL-INI-NARD90","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":56314659209602,"sku":"FULL-INI-NARD50","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106445698,"sku":"ABF-INI-NARD","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_narcotic-delight_parfum.jpg?v=1770417567"},{"product_id":"atomic-rose","title":"Atomic Rose","description":"\u003cp\u003eThere are countless rose fragrances – yet only a few have the power to shatter convention. ATOMIC ROSE by INITIO is no classic rose scent but an explosive reinterpretation of the queen of flowers.\u003c\/p\u003e\n\u003cp\u003eAt its centre is a multi-layered rose whose facets have been deliberately amplified and rearranged. Bulgarian and Turkish rose meet an exceptionally high dose of Hedione, which gives the fragrance radiance, energy and a vibrant presence. Here the rose is neither soft nor romantic but confident, electrifying and modern.\u003c\/p\u003e\n\u003cp\u003eFresh notes with a distinctive character lend the composition dynamism and tension. This structure is supported by exclusive, specially developed fragrance molecules from Givaudan that reveal the rose in all its nuances – from transparent and luminous to intense and majestic.\u003c\/p\u003e\n\u003cp\u003eATOMIC ROSE is a unisex perfume with an adrenaline-charged effect – an uncompromising niche perfume that unites extravagance, strength and presence. A rose in a new dimension: absolute, sublime and full of energy.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314668384642,"sku":"FULL-INI-ATOR90","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":56314668417410,"sku":"FULL-INI-ATOR50","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106412930,"sku":"ABF-INI-ATOR","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_atomic-rose_parfum.jpg?v=1770417567"},{"product_id":"cant-get-enough","title":"Can't Get Enough","description":"\u003cp\u003eSometimes there is no need for restraint. CAN’T GET ENOUGH by INITIO is a gourmand floral composition that creates instant intimacy and awakens desire – direct, intense and uncompromisingly sensual.\u003c\/p\u003e\n\u003cp\u003eAt its centre are caramel and vanilla, rich and full-bodied like a perfectly balanced confection. The sweetness is clear and precise, never sticky, but warm, inviting and skin-close. It unfolds softly on the skin while always remaining controlled.\u003c\/p\u003e\n\u003cp\u003eA fine touch of Hedione runs through the composition and heightens the fragrance’s magnetism. It binds the individual nuances into a flowing, vibrant experience that has both depth and lightness.\u003c\/p\u003e\n\u003cp\u003eCAN’T GET ENOUGH is a unisex perfume that speaks to the emotions and demands to be worn again and again – a niche perfume for anyone longing for a signature scent that seduces, lingers and keeps calling you back.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314680148354,"sku":"FULL-INI-CANT90","price":280.0,"currency_code":"EUR","in_stock":false},{"title":"50 ml","offer_id":56752543170946,"sku":"FULL-INI-CANT50","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106314626,"sku":"ABF-INI-CANT","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_cant-get-enough_parfum.jpg?v=1770417567"},{"product_id":"high-frequency","title":"High Frequency","description":"\u003cp\u003eA fragrance like an invisible wave that slowly builds and finally sweeps everything along. HIGH FREQUENCY by INITIO is a vibrant niche perfume that brings lightness and intensity into a thrilling balance.\u003c\/p\u003e\n\u003cp\u003eMagnolia and almond open the composition with surprising clarity and softness. At first the pairing seems innocent and bright, yet it quickly unfolds a subtle sensuality that makes itself felt on the skin straight away.\u003c\/p\u003e\n\u003cp\u003eAt the heart, a high dose of Hedione brings movement and radiance. The fragrance gains momentum, becoming airier, louder and more emotional – like a sound wave that begins gently and steadily builds. The composition feels lively, modern and electrifying.\u003c\/p\u003e\n\u003cp\u003eHIGH FREQUENCY is a unisex perfume with an immediate presence – a signature scent for anyone who experiences niche perfume as energy: clear, sensual and full of tension.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314701119874,"sku":"FULL-INI-HIGF90","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106249090,"sku":"ABF-INI-HIGF","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_high-frequency_parfum.jpg?v=1770417567"},{"product_id":"psychedelic-love","title":"Psychedelic Love","description":"\u003cp\u003eA fragrance that does not seek to please, but to make an impact. With Psychedelic Love, INITIO has created an intense niche perfume that deliberately blurs the lines between attraction, desire and surrender.\u003c\/p\u003e\n\u003cp\u003eAt the centre of the composition are three powerful elements: rose, Hedione and heliotropin. The rose is not classically romantic but velvety, warm and skin-close. Hedione gives the fragrance a floating transparency and a vibrant, almost electric presence.\u003c\/p\u003e\n\u003cp\u003eHeliotropin forms the mysterious heart of this composition. Its creamy, powdery facets move between vanilla and almond, feeling soft and provocative at once. This tension gives the fragrance its hypnotic depth, making it as fascinating as it is elusive.\u003c\/p\u003e\n\u003cp\u003ePsychedelic Love is a unisex perfume with a powerful emotional effect – a signature scent for anyone who experiences niche perfume as a sensual adventure: intense, enveloping and almost addictively alluring.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314718224770,"sku":"FULL-INI-PSYL90","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106183554,"sku":"ABF-INI-PSYL","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_psychedelic-love_parfum.jpg?v=1770417567"},{"product_id":"oud-for-greatness","title":"Oud For Greatness","description":"\u003cp\u003eOften called ‘black gold’, oud has for centuries been regarded as one of the most precious and meaningful raw materials in perfumery. With OUD FOR GREATNESS, INITIO interprets this legendary essence as a powerful, modern fragrance full of depth, energy and spiritual presence.\u003c\/p\u003e\n\u003cp\u003eThe composition is built on highly concentrated natural oud oil, whose warm, dark radiance is felt immediately. Here oud unfolds its mystical aura: earthy, balsamic and at the same time clearly structured. The fragrance feels sublime and focused without ever seeming heavy or overpowering.\u003c\/p\u003e\n\u003cp\u003eOUD FOR GREATNESS stands for inner balance, mental strength and personal growth. Oud has long been credited with a harmonising, calming effect that brings mind and emotions into alignment. The fragrance translates this idea into an expressive, self-assured signature.\u003c\/p\u003e\n\u003cp\u003eAs a unisex perfume, OUD FOR GREATNESS is a powerful niche perfume for anyone who wants to make their presence felt. A signature scent of rare intensity – luxurious, spiritual and full of charisma.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":56314733658498,"sku":"FULL-INI-OUDF90-03","price":320.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":56314733691266,"sku":"FULL-INI-OUDF50","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"3 ml (sample)","offer_id":56807106150786,"sku":"ABF-INI-OUDF-03","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/3363\/0709\/files\/initio_oud-for-greatness_parfum.jpg?v=1770417567"},{"product_id":"oud-for-greatness-neo","title":"Oud For Greatness Neo","description":"\u003cp\u003eFamiliar strength meets new clarity. OUD FOR GREATNESS NEO by INITIO is a contemporary evolution of an iconic fragrance idea – powerful, focused and infused with modern freshness.\u003c\/p\u003e\n\u003cp\u003eOnce again, oud takes centre stage, its characteristic depth interpreted here in a brighter, more open way. Balsam fir, also known as the ‘guardian of the tree’, brings a green, clear freshness to the composition and lends the fragrance an uplifting, almost airy energy. The result feels structured, assured and dynamic at once.\u003c\/p\u003e\n\u003cp\u003eOUD FOR GREATNESS NEO has a clear, confident presence. The fragrance feels like a forward impulse – stable, present and carried by inner calm. 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